Microsoft’s CES Keynote was a major snooze
Greetings Readers!
As I am sure many of you are aware, last night was Microsoft's CES 2010 keynote and if you watched it, you know that the most exciting thing that came out of the keynote was the power failure that delayed it close to 30 minutes (We live blogged it here). As I stated last night, I would give my thoughts, both good and bad right here (Disclosure: I am a Microsoft Student Insider), so here we go.
I was rather surprised at the lack of announcements coming out of the keynote compared to years past. For those hoping for a big announcement regarding the rumored new features behind Ford's Sync, you are out of luck. Those are apparently being saved until Ford's keynote. Hoping for a major announcement about the Zune HD? Nope, nothing here either. Windows 8? Wishful thinking. A portable version of the Xbox? This will remain every gamers fantasy. What was announced? Ballmer really didn't announce much. He gave some lines about Windows 7 being the fastest selling OS of all time and some analyst speculation that PC sales will increase considerably this year but I don't really call those announcements. Steve announced that the HTC HD 2 running Windows Mobile will be coming to T-mobile but I am not sure anybody cares since we are talking Windows Mobile after all and T-mobile doesn't help either. Steve said they would talk more about the future of Windows Mobile at the World Mobile Congress in Barcelona next month. Ballmer did show off some prototype "Slate PCs" that will hopefully combat anything Apple announces later this month. The one he really demonstrated was an HP prototype that was running Windows 7 and the Kindle PC software to demonstrate how good of an e-book reader it could be and it looked to be about the same size as the Kindle 2. Sounds nice and I will definitely buy one, but if you are going to try to compete with Apple, you need to show something that will come out a little sooner rather than some prototype. Wait, you really wanted to know what was announced? Ok.
As far as REAL announcements go, there are a couple fairly minor announcements. Bing is now going to be the default home page and search engine for all HP computers. Excited yet? They also demonstrated what a Cable Card and a pc in your tv could do and said that with it, you can record 4 HD channels simultaneously which was probably the most impressive thing from they keynote. They talked a bit about Media Room and some partnership with AT&T's U-verse that I still don't understand and finally they had a couple interesting Xbox announcements. Besides all of the interesting number like units sold and games sold, Robby Bach announced that Project Natal will ship as an attachment to existing Xbox 360 systems in time for Christmas 2010. No price although I would expect that around E3. There was also no demo which was kind of disappointing. They also teased a new Halo game only to have it turn out to be a trailer for Halo Reach which was announced back at E3. I was rather disappointed but the audience seemed to love it since they could see the trailer and everybody watching the stream could not. The big Xbox 360 announcement was Game Room.
What is Game Room? Game Room seems to be a virtual space similar to the PS3's Home where you can run around a giant arcade as your avatar and buy and play old arcade games that look like the arcade units you would spend tons of quarters on in years gone by. Over 1000 games are planned for the next year that will be released in weekly batches that you will have to purchase. The coolest part is that this will be not only for the Xbox 360 but for PCs too! How much are these games going to cost you ask? If you want to play an arcade game on both platforms, you will be paying 400 Microsoft points aka $5. To get it on one platform, it is 240 points or $3. If you really want the old school experience, you can pay 40 points or $.50 and get two quarters worth of playing time on the old machines. The games can be played with other people, in 1080p and there are cross-platform leaderboards and achievements. This is coming in the Spring update to Xbox Live. Personally, I am really looking forward to this because lately I have had the urge to start buying old arcade machines and turning my basement into a small arcade but now I will be able to do it virtually instead of having to completely redo the basement. This was the only real announcement with any cool factor to it other than the HD recording. If you would like to see the demo that the people watching the live stream couldn't watch, you can check it out here.
That was pretty much about it. It was a very boring keynote and ended kind of out of nowhere. It certainly doesn't make me super excited about Microsoft this year but hopefully that will change. What did you think about the Microsoft CES 2010 keynote? Good? Bad? Boring? Exciting? Let us know!
Amazon’s VOD success depends on distribution deals
Greetings Readers!
The streaming video market has become rather crowded in the last couple of years with services like Hulu and YouTube, but the video service with the most potential is Amazon's VOD service.
Amazon's VOD (Video On Demand) service has been around for a while and has a huge library of tv shows and movies including some of the newest releases yet it has never gained much traction in a world dominated by Netflix. If Amazon hopes to really compete in this market, it needs to do more than advertise its service (which it doesn't do a very good job at anyway). Amazon needs to through its weight behind the service and make sure that everybody is aware of it and it is accessible as possible. How can they make it accessible? Amazon needs more distribution deals with hardware manufactures.
Amazon currently has deals which allow its service to be accessed on Roku boxes, Panasonic Blu-ray players, TiVo DVRs and Sony Bravia TVs, but they have to do much better than that. Amazon needs to push for a deal with every TV manufacture instead of just Sony and their Bravia line. With many people upgrading to new and better TVs after the DTV transition to take advantage of the new HD content, there is a huge opportunity for Amazon if they work to put themselves on all internet connected TVs. Same thing with Blu-ray players, Blu-ray is starting to gain traction and Amazon needs to do its best to get on more than just Panasonic players if it wants to get in on the ground floor before the mass exodus from DVD to Blu-ray begins. As far as TiVo goes, that is a great move for them but they should also work towards being on the DVRs offered by cable and satellite providers.
Amazon has the huge opportunity to grab a huge chunk of the streaming video market if they are willing to do what is necessary to put their service in front of as many people as possible. They have started moving in this direction, but so as Netflix and others, so if they want to put themselves in a dominant position, they must act now!
Finally, I think they need to go mobile with their video on demand service. Apps for the iPhone, Android, Windows Mobile and such should be coming too. Many people like to watch videos on their phones, so if you have a way to stream videos to a phone, even if it is over wifi, you are ahead of the competition.
The competition in this space is in its very early stages and Amazon is on the position of either being left behind or taking the lead. The potential for profit is there, will they strike before its too late?