I am back with another post from the TechCrunch50 Conference. This company was probably tied for my favorite company with Swype. The company that I am referring to is Adgregate Markets. Adgregate Markets is set to completely revolutionize the online advertising business. Adgregate Markets solves a long time problem that has faced content providers for years.
For years, content sites hoping to make money have had to depend on advertising. The problem with this is that the ads take the visitor away from their content. Adgregate Market has found a solution to the question of whether you want people to consume your content or click on your ads. Adgregate Market has a product that allows them to do both. The ad is essentially a self contained sales widget. You can purchase whatever product the ad is selling directly from the ad rather than being redirected to some online merchant. Not only that, but the transaction is encrypted, so the sale is secure, even if the site hosting the ad is not. It is truly a revolutionary step in the online advertising space, although I think its biggest potential lies in affiliate sales.
Adgregate Markets has solved a very real and big problem. I wish I had the money to invest in this revolutionary company as I think it has a great future. I am curious to see what the future holds for this company as I would expect such a technology to be gobbled up by Google or somebody similar as the value of something like this is huge. While I think they can have a very bight future staying as their own separate company, I would expect to see them purchased by a large online ad company sooner rather than later. Only time will tell, but no matter what happens, this is going to be a cash cow for somebody.
I will be having more TechCrunch50 related posts coming today, but I will be doing a post about the Best Buy acquisition of Napster first, so stay tuned! Don't forget to check out my daily podcast with more great technology stories and some really cool links, Geek News Daily.
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