Global Geek News Blog

Greetings Readers!

Yesterday, I wrote a post about how CD sales are down and Walmart is reducing the floor space it gives the CD.  Clearly, the fools at Sony don’t agree with my assessment of the CD and its impending death.  Sony has now announced a new CD format, Blu-spec CD.  This format is going to be dead before it even has a chance.

The new format is said to be backwards compatible with current CD players, so you will be able to play the blu-spec CDs in the CD players you already have, but what is the point?  Are people really going to pay the higher cost of a new format when what they have works just fine and can play the same music, often at a better quality than the digital music that many people listen to now?  Sony touts the new Blu-spec CD players will eliminate vibration and therefor make music quality better.  When people are generally satisfied with compressed mp3 quality audio, do we really need something better than existing CD quality?  I don’t think so.

No prices have been announced for the music or the new players, although 60 titles will be available by Christmas.  I certainly don’t expect the prices to be cheap.  Prices for new formats never are.  The new technology will use the same Blue Laser Diode as Blu-ray, so from that alone, you can assume it will be quite expensive, especially when Blu-ray players are still running in the hundreds of dollars.  With consumers moving in mass to digital downloads for their music, spending a large chunk of money on the new format of a dying medium makes no sense.  Somebody needs to relay this message to Sony so that they stop wasting money trying to develop these formats, only to have them die right out of the gate.

While I will always love the CD and listen to it every time I am in my car, with sales down around 23% this quarter, it is not worth investing in a new format when the existing format is quickly dying out to something far more convenient.  Sony would be better off to create their own store to compete with iTunes and others in the digital download space rather than to create a whole new format that is truly unnecessary.

The world is moving to digital downloads Sony, get on board and stop trying to keep the past alive!

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-Jeremy “pcnerd37″ Bray

Greetings Readers!

For the past month, maybe more, the local Wal-Marts have been undergoing a major shift.  Nearly everything but groceries have changed their location.  There are now more groceries, less pet supplies, and the electronics department has roughly doubled in size.  Apparently this shift is taking place across the country.  A post on Gizmodo today revealed a change in business at Wal-Mart when it comes to consumer electronics.  It seems they are cutting back on CDs and DVDs to focus on other products such as Blu-ray.

With CD sales down, digital downloads through the roof, and Blu-ray hoping to replace DVD, such a move was destined to happen at some point, I was just starting to wonder when.  With digital downloads exceeding many peoples expectations, it is a matter of time before the CD becomes just another dead physical format.  With stores such as Walmart, Circuit City, Best Buy and others still promoting the latest music in CD format, I had honestly started to wonder just when digital downloads would kill the CD.  I have known for some time that it was coming but haven’t seen any sites of a death anytime soon, until today.

With CD sales down 23% just this quarter for Walmart, it is no surprise that they have now started to take away floor space from the CD and even the DVD to give more room for video games, various consumer electronics such as the iPod and Zune as well as Blu-ray.  Such a move is a sign of the times and that death for the CD and DVD formats is nearing.  I expect to see other major retailers follow suit in the near future.  I will admit that with DVD sales still much higher than Blu-ray sales, I was kind of surprised to see this move at this time.  I have long believed that this is necessary for the mass adoption of Blu-ray.  When stores stop selling DVDs, people will start moving over to Blu-ray, just like they did for the transition from VHS to DVD.  Blu-ray certainly has other issues that it needs to conquer before it can truly take the place of DVD, but this is the first step in the right direction.

While I agree with Walmart in their move to replace CD floor space with portable media players, that isn’t really going to help them gain market share in the digital download space such much as it does iTunes and the Zune Marketplace.  If they expect to see real success from this, they need to bundle a deal from their new digital download store with the devices.  Walmart must give people an incentive to buy music from them before the customer becomes addicted to iTunes or other download service.  If they did this, they would see huge growth in their new MP3 store while slowing the growth of their competition.

This is a clear sign that these formats are soon going to go the way of the formats that came before them.  While the CD and DVD still have some life in them, if other stores follow suit and this falling sales trend continues, I can easily see the death of the CD within the next 2 years, and the death of the DVD within the next 5 (likely less).

Long live the extremely expensive Blu-ray!

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-Jeremy “pcnerd37″ Bray

Greetings readers!

Some very disturbing number have emerged this week regarding Blu-ray and the fact that a majority of HDTV users don’t even know about the format.  According to NPD’s latest customer awareness survey, only 45% of HDTV owners are “familiar” with Blu-ray, which is only up 10% from last year.  This means that over half the people that should know about Blu-ray aren’t even familiar with it!  With such a small increase over last year, it is clear that the marketing behind Blu-ray is only marginally effective.  If those numbers weren’t ugly enough, only 9% of that 45% have any plans to purchase a Blu-ray player.  Out of 4 million potential customers, that is a pathetic number.

Since the end of the format war earlier this year, the amount of press about Blu-ray has dropped considerably.  While this has not helped their cause, it is far from the primary cause of adoption problem that Blu-ray is facing.  While I do believe that Blu-ray player price point is a large problem with blu-ray, that would only help to increase that 9% of people who know about Blu-ray and plan to purchase it in the near future.  This is only part of the battle.  Finding a lower price point around the $250 range or lower would do a great service to help improve that miserably low percentage, but that still does little to help the awareness problem that the format is suffering from.

Sony and the other backers of Blu-ray need a massive awareness campaign similar to that of the digital tv switchover if they expect to get the word about about their great format.  Saying that a movie is coming out on both DVD and Blu-ray at the end of a commercial is not enough.  Commercials talking about and showing the benefit of the format, especially on channels that broadcast in HD would be a great start, but you cant stop there.  Work with stores such as Wal-Mart and Best Buy to create large in-store displays that showcase the benefit of Blu-ray over the DVD format.

Last, I believe that a solid online presence is a key to attracting many people who may be on the fence about purchasing one of the new players.  When I do a Google search on “Blu-ray”, the top results do not come from the group behind Blu-ray!  There isn’t even any sponsored ads to help point potential customers to the home of Blu-ray.  By having a strong online presence, the Blu-ray association can more easily control what users see when they look for Blu-ray technology.  While ads and a high search engine ranking will help considerably, they need to take advantage of word of mouth.  Utilizing services such as Facebook, Twitter and others will greatly help their word-of-mouth campaign to get people talking about the format.  Becoming an ally of the blogosphere would greatly help as well.  It is better to be on the good side of the blogosphere than its bad side.

Those are just a few ideas that would greatly increase the adoption rate of Blu-ray and avoid the problem of many customers skipping over the format because they don’t think they need it.

If the Blu-ray backers can market the format properly, they will see great success.  If they don’t, they will see very slow rates of growth and will lose many potential customers.

-Jeremy “pcnerd37″ Bray

The high-def movie war has dragged on for quite some time now as a stalemate until recently. With 6 of the 8 major movie studios backing Blu-ray and the others rumored to be jumping on the bandwagon, HD-DVD could die any day. While its almost certain HD-DVD will lose the war, it could still remain relevant in technology.

From the blogs I read and the people I talk to, most think that both Blu-ray and HD-DVD are useful primarily for movies and thats it. That is far from true. Much like DVD followed the CD has the primary way of transferring large amounts of data whether it be media files or software such as operating systems, office suites and more, HD-DVD or Blu-Ray will succeed the DVD. With HD-DVD about to lose the movie war, I feel it should pull out and focus on trying to become the successor of the DVD in the computer environment.

With HD-DVD being the cheaper of the two high density disks, it would be easier to take the spot from DVD. While HD-DVD may not have the capacity of Blu-ray, which is a big drawback, it could still fill the storage needs of the majority of people. With game developers and software developers pushing the dvd to its limit, HD-DVD would be a substantial storage increase allowing for more content for a small cost increase. It would give developers plenty of space to work with until the next generation of media becomes available.

Not only would such a move benefit companies, but it would also be a great consumer benefit as well. Even though external hard drives have become affordable for the masses, many still prefer to keep hard drive backups as well as media backups on disk. With a higher capacity disk, many will be able to decrease the size of their dvd and hard drive backup collections. One could reduce their home movie collection to a disk or two instead of many disks which take up valuable shelf space.

With Blu-ray about to win the high-def format war, to survive HD-DVD backers must pull out and focus on the computer market. Without a new strategy and market to target, the HD-DVD can live, but without a major change, it will become another dead format sooner rather than later.

-Jeremy “pcnerd37″ Bray